Sales and Marketing Certificate

The distinction between sales and marketing is clearly defined in this certificate. You will learn concepts and skills associated with managing a sales force, supporting the sales department with effective advertising and public relations, and creating and implementing a marketing plan. You will also learn the nature of sales promotion and direct marketing along with planning, control and testing. The use of media, building relationships with the media, types of media and the way they do business, and budgeting for a marketing plan are also included.



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