It's Your Education, Make an Informed Choice.

Marketing is often the underlying force of business and business interactions. Most businesses aim to sell a product or service to a customer, and marketing works to determine what products or services will be of value to the customer and how best to convince them to purchase it from a particular business. With a marketing concentration in a bachelor of science in business administration, students could learn the history of marketing, modern marketing techniques, how to understand the customer, and many other practical business concepts. Students may obtain a standard business of administration education as part of the program, including various principles of finance, accounting, economics, taxes, and business law. The marketing aspect could provide the tools for success in understanding customer behavior, providing those customers with services and products they need, and making sure to establish and keep long relationships with those customers as well.

Graduates may find that a business administration degree with a concentration in marketing may open many career doors. With an understanding of customer behavior and the techniques to build and maintain customer relationships, graduates could help themselves be qualified to take on careers that deal with customers such as those in customer service, sales, or public relations. Both business and marketing savvy may lead graduates to understand business and make good decisions which could be useful in careers as managers for various organizations.

Example Courses

• Buyer Behavior
• Marketing Communications
• Service Marketing

Potential Industries

• Service Marketing
• Public Relations
• Advertising

Colleges Offering Degree

• University of Phoenix
• Florida Tech University
• Pennsylvania State University