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A Bachelor of Management in Marketing degree is a four-year program that emphasizes understanding consumers and their behaviors, effective marketing ideologies, market research, developing specific marketing alternatives, analyzing a business’s marketing strategies, and recognizing the elements of professional images. Students will participate in hands-on projects that will aide them in enhancing critical thinking skills and problem solving abilities. Leadership is stressed as well as innovation and efficient analysis of information and data. Students will be able to take theoretical concepts and apply them in real world situations within business environments. The completion of a Bachelor of Management in Marketing degree prepares students for entry level positions within non-profit, private, health services, education, or government industries as well as within manufacturing, marketing, commercial, international, and corporate arenas. Students will act as professionals in this field and be prepped to enter the ever changing world of global marketing. Upon graduation, students may become brand managers, commercial sales representatives, account managers, sales managers, or marketing services managers. Students may decide to become entrepreneurs after gaining valuable managerial experience or could choose to further their educations by completing upper level graduate work.

Example Courses

• Microeconomics
• Business Law
• Marketing Foundations

Potential Industries

• International Business
• Government
• Non-Profit

Colleges Offering Degree

• Benedictine University
• Innova College
• Taylor’s University