It's Your Education, Make an Informed Choice.

Marketing is of vital importance in the business world, ensuring that products and services do not go unnoticed by those that are meant to purchase them. Without marketing, the quality of goods or services is irrelevant. A degree in business administration with a concentration in marketing will provide students with the skills necessary to understand business, marketing, and how they work in tandem. The business aspects of the degree will involve courses dealing with finance, accounting, business legalities, economics, and more. The marketing aspect to the degree will deal with communications, research, analysis, and critical thinking. A decent grasp of some mathematics concepts will also be necessary for understanding both the business aspects and the analytical aspects of the marketing side.

Graduates will have an education in both business and marketing, and could therefore make great managers in marketing-related positions. Knowledge of trends and customers will also be helpful for careers in public relations or customer service. Careers in advertising are also viable as advertising is often closely related to marketing and is one of the most popular marketing strategies. The communication and critical thinking skills gained along with sound business knowledge and understanding will be an asset for many careers that require those skills.

Example Courses

• Buyer Behavior
• Marketing Communications
• Service Marketing

Potential Industries

• Marketing Management
• Public Relations
• Advertising

Colleges Offering Degree

• University of Phoenix
• Florida Tech University
• Pennsylvania State University