Bachelor of Arts in Multimedia Communications

The way we communicate with each other has changed in the technological age. In time, the way companies and organizations communicate with their audience has also evolved drastically. In the early twentieth century the world of communications was centered on print – magazines and newspapers. Oral communication followed closely behind with the radio becoming a mainstream device used for communicating with the masses – you may remember learning about President Roosevelt’s fireside chats in the thirties. Mid-century brought film and television, and the TV commercial was born. Now, TV is considered passé replaced by computers and the world wide web. All these avenues for communications are discussed in the Bachelor of Arts in Multimedia Communications degree. This program is a popular choice for people who want to pursue positions as marketing and advertising professionals. There are also programs created specifically for future writers and journalists.

Whatever your future career goals may be, the Bachelor of Arts in Multimedia Communications program will likely incorporate classes meant to teach about multimedia and courses meant to advance your communications skills. Other possible learning outcomes include knowing how to research information for use in writing and analyzing media trends. Students may also learn how to build web pages or produce videos, depending on the college’s curriculum.

Example Courses

  • Introduction to Radio/ Podcasting
  • Public Relations and Communication
  • Multimedia Journalism

Potential Industries

  • Marketing
  • Communications
  • Journalism

Colleges Offering Degree

  • Academy of Art University
  • Regent University



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