It's Your Education, Make an Informed Choice.

When the internet became popular in the nineties it opened up a whole new world of business. Where international business was once only for the large corporation or import/export company, it is now a possibility to the smallest of companies. This is great news if you sell products because it exponentially increases the number of potential buyers open to you. The internet also affected the field of international business making it a much more sought after degree. The reason for this is that selling and marketing products in other countries is complicated. On the business and legal side of things you must deal with other countries’ laws, and you must deal with the United States’ regulations on importing goods and doing business in another country. As for marketing and advertising, cultural norms have a huge effect on marketing. What works in the United States may not work so well in Japan or even England. In fact, advertisements that are successful here may be thought of as offensive in another country and in another language.

So how do you learn all the nuances of doing business in other countries and selling to other cultures? A Bachelor of Arts may help to prepare you for this field. The curriculum for this degree program will likely include a variety of courses on business, cultures, and languages. Topics that may be discussed include laws and regulations that a global company should be aware of and how to perform marketing research in another country.

Example Courses

• International Finance & Trade
• Cross-Cultural Communication
• Multinational Marketing Strategies

Potential Industries

• Ecommerce
• Law
• Marketing

Colleges Offering Degree

• University of Washington
• Ashford University
• California State University