Home > College Degrees > Bachelor of Arts in Business Administration-Fashion Merchand...
A practical education in the fast-paced world of fashion and the business behind it can be earned through a fashion merchandising specialization from within a business administration degree. Like any industry, fashion has its own set of idiosyncrasies and specific operating procedures that the degree program will impart to students. Part of the degree will be spent learning about the specific aspects of fashion design and textiles to provide students with a great familiarity in the subject matter. The other part of the degree will focus on both a traditional business administration education along with specific knowledge of how the fashion industry operates. Because the field tends to be hands-on, students may be encouraged to seek out internships where they can get practical experience working in a fashion business.
Graduates of the degree program will have a firm grasp of many principles associated with the fashion industry as well as many of the aspects of traditional business administration, meaning that they will be qualified for a wide range of careers. Careers in sales or merchandising are great options, especially when performing sales or merchandising work for fashion or fashion-related companies. Graduates may be especially well-suited for careers as fashion coordinators or directors, overseeing the development of new fashion trends and working with businesses to promote them.
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