Bachelor of Arts in Business Administration-Fashion Merchandising

A practical education in the fast-paced world of fashion and the business behind it can be earned through a fashion merchandising specialization from within a business administration degree. Like any industry, fashion has its own set of idiosyncrasies and specific operating procedures that the degree program will impart to students. Part of the degree will be spent learning about the specific aspects of fashion design and textiles to provide students with a great familiarity in the subject matter. The other part of the degree will focus on both a traditional business administration education along with specific knowledge of how the fashion industry operates. Because the field tends to be hands-on, students may be encouraged to seek out internships where they can get practical experience working in a fashion business.

Graduates of the degree program will have a firm grasp of many principles associated with the fashion industry as well as many of the aspects of traditional business administration, meaning that they will be qualified for a wide range of careers. Careers in sales or merchandising are great options, especially when performing sales or merchandising work for fashion or fashion-related companies. Graduates may be especially well-suited for careers as fashion coordinators or directors, overseeing the development of new fashion trends and working with businesses to promote them.

Example Courses

  • Textiles
  • Ready to Wear Analysis
  • Fashion Industry

Potential Industries

  • Fashion Coordination
  • Fashion Coordination
  • Sales

Colleges Offering Degree

  • Westwood College
  • Bauder College
  • Ashland University



* Please Note: The school information on this page is for general college research purposes only. Filling out the College Finder form (to your right), will provide information from schools that match your criteria but may or may not include the school listed on this page.

Step_Indicator

* = Required

Start Match
*Highest Level of Education:
*Year of Highest Education Completed:
*How would you like to learn?
*Zip Code:
What are you interested in learning?







Select A Subject