It's Your Education, Make an Informed Choice.

Marketing is the process of publicizing and selling goods and services to people. Marketing as a skill is ancient, but as a field it is fairly new. New importance is being placed on understanding the habits and desires of potential customers so as to better sell the experience of the product or service. If it is successful in its implementation, marketing engages and sells to people that might not otherwise have been aware of or interested in the offering. The field is rapidly evolving in the age of digital information, so analysis of trends and data, as well as an understanding of the various software packages required to collect the data, is required. A bachelor in business with an emphasis on marketing will provide the necessary knowledge in both marketing techniques and business required to be successful in the field.

With a degree in business and marketing, many careers in the advertising sector will be open to graduates. Advertising and marketing are related in that advertising is often the implementation of a marketing plan. With a background in business, managerial positions, such as a manager of marketing, become great possibilities with the degree. Public outreach and public relations are also important for many companies, both for-profit and non-profit, and will utilize skills learned during the degree program, such as how to best communicate with potential clients and consumers.

Example Courses

• Buyer Behavior
• Marketing Communications
• Service Marketing

Potential Industries

• Marketing Management
• Public Relations
• Advertising

Colleges Offering Degree

• University of Phoenix
• Florida Tech University
• Pennsylvania State University