It's Your Education, Make an Informed Choice.

Companies of all shapes and sizes need to market their goods and services in order to remain profitable and in business. With the advent of the internet, the marketing profession has made a dramatic shift away from print. A good portion of marketing is now done via the world wide web through email marketing and advertising on websites. Plus, new strategies in marketing are becoming main stream every year. For instance, currently there is a focus on indirect marketing through paid search campaigns, search engine optimization, and social media. However, the main fundamentals of marketing still apply – companies must know their brand and even more importantly, know their customer.

Would you like to be a part of this exciting, ever-changing industry? An Associate of Arts in Marketing is a great introduction into the general principles behind successful marketing. This two year degree aims to prepare students for entry level marketing positions. Students may also be able to sell their marketing services as self-employed contractors. Marketing associate degree program curriculums often include instruction on marketing communications, teaching students about marketing copy best practices. Consumer behavior and discussions on how to better know and market to your demographic will also likely be covered.

Example Courses

• Entrepreneurial Marketing
• Marketing Research
• Advertising Management

Potential Industries

• Marketing
• Sales
• Communications

Colleges Offering Degree

• Florida Institute of Technology
• Franklin Pierce University
• Strayer University