It's Your Education, Make an Informed Choice.

By the time many students get to college, they are already very familiar with the nuances of social media communication. What they may not know is that skill in the area of social networking plus a degree in a related field can help them find a high-paying job in a communications field like advertising. If they are interested in social media and messages, they may want to think about seeking a bachelor’s degree in advertising. Often, these degrees are also called advertising and public relations degrees. Advertising bachelor’s degrees will offer students and education in a diverse field of subjects, from business principles like law and management to principles of advertising such as marketing, public relations, and media relations. People who are interested in advertising should like working with other people, and have a creative frame of mind. Students will learn to write copy for a variety of media, including print, television, radio, and social media, among others. Students work in a team environment on many projects to create branding strategies and communication strategies that are effective and timely. They may also learn to layout advertisements and to create storyboards for commercials. Students who graduate with a bachelor’s degree in advertising will have the opportunity to work in nearly any industry that needs corporate branding, advertising, sales promotion, event production and more.

Example Courses

• Public Relations and Advertising Management
• Advertising Communication Strategy
• Media Planning

Potential Industries

• Advertising Agencies
• Retail Marketing
• Dining and Entertainment

Colleges Offering Degree

• Ferris State University
• Michigan State University
• Rochester Institute of Technology